◇元の会話を聞いてみましょう。

A: We need to find ways to increase our market share and profit margins. Let’s look at the big picture first. What can we do?
B: How about differentiating our products in the existing markets?
A: Sounds good. Tell me more about it.

A: 市場シェアと利益率を増やす方法を見つける必要があります。まず全体像を見ましょう。何ができるかしら？
B: 既存市場で当社製品を差別化するというのはどうだろう？
A: よさそうね。もっと詳しく話してちょうだい。



◆補足説明
【ways】
方法、手段

【profit margins】
利益率、利幅、利ざや

【differentiate】
差別化する



◇代入語の言い方と意味を理解しましょう。

【enter into new market segments 新しい市場セグメントに参入する】
（market segment ＝市場区分、市場セグメント）
【make more sales in the existing high-end market 既存の高級品市場で、より多くの売上げをあげる】
【diversify our products 当社製品を多様化する】
【gain customers from our competitors 競合各社から顧客を得る】
【reposition our company in the market 市場における当社のポジショニングを変える】
【differentiate our products in the existing markets 既存市場で当社の製品を差別化する】



◇日本語で聞こえた代入語を英語にしましょう。

enter into new market segments
make more sales in the existing high-end market
diversify our products
gain customers from our competitors
reposition our company in the market
differentiate our products in the existing markets



◇代入語を入れて練習しましょう。

元の構文
How about differentiating our products in the existing markets?

How about entering into new market segments?
How about making more sales in the existing high-end market?
How about diversifying our products?
How about gaining customers from our competitors?
How about repositioning our company in the market?
How about differentiating our products in the existing markets?

◇代入語を入れてロールプレイ練習をしましょう。

元の会話
A: We need to find ways to increase our market share and profit margins. Let’s look at the big picture first. What can we do?
B: How about differentiating our products in the existing markets?
A: Sounds good. Tell me more about it.

Bの男性の役になってみましょう。

A: We need to find ways to increase our market share and profit margins. Let’s look at the big picture first. What can we do?
B: How about entering into new market segments?
A: Sounds good. Tell me more about it.

A: We need to find ways to increase our market share and profit margins. Let’s look at the big picture first. What can we do?
B: How about making more sales in the existing high-end market?
A: Sounds good. Tell me more about it.

A: We need to find ways to increase our market share and profit margins. Let’s look at the big picture first. What can we do?
B: How about diversifying our products?
A: Sounds good. Tell me more about it.



◇聞こえた日本語を英語にしましょう。

市場シェアと利益率を増やす方法を見つける必要があります。
We need to find ways to increase our market share and profit margins.

まず全体像を見ましょう。 何ができるかしら？
Let’s look at the big picture first. What can we do?